Sony Online Entertainment have announced that Bullet Run, a new free-to-play first-person shooter that promises to combine the elements of the FPS genre with unique levels of immersion and character progression is now available for PC.

Developed by ACONY Games, Bullet Run, set in the near future, is the hottest new reality TV game show. Gamers battle each other to the death with real ammo, real weapons and real attitude in six Synth Arenas – from oilrigs to abandoned shanty town, and have the opportunity to unlock and/or purchase new weapons, weapon modifications and attachments, wardrobe items, accessories, and custom weapon decals – from thousands of possible combinations for customization of their characters.

http://www.youtube.com/watch?v=nKgqwrGYCsc&list=UUBIQaR3laymNEhElYBurE7w&index=1&feature=plcp&rel=0&w=600&h=361

“We are excited to finally bring this highly-anticipated game to our players,” said Christopher Sturr, executive director of business development and corporate strategy, Sony Online Entertainment. “Bullet Run is a proof point that our goal at SOE continues to be to bring top-tier quality interactive experiences to players of all ages through our diverse portfolio of free-to-play online games. We are confident players will enjoy Bullet Run’s high energy persistent combat experience and can’t wait to hear their feedback.”

To download Bullet Run for free and give it a try, you can visit www.bulletrunthegame.com. You’ll be rewarded with a game that may not revolutionize the genre, but manages to deliver a fast-paced, lighthearted, shoot ’em up experience.